Lab Leads Pro

How to Use the Lab Leads Pro Database

A walkthrough of every feature, filter, and search tool at your fingertips. This guide covers everything you need to turn grant data into qualified equipment leads.

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The Dashboard Overview

Everything you see when you log in. Here is how the layout works.

When you open the database, you get a single-page interface designed for fast prospecting. No clicking through multiple pages or tabs. Everything is right in front of you.

The full Lab Leads Pro database interface showing search bar, filters, and grant results
The full database interface. Search bar at top, filters on the left, grant cards in the center.
  • Search bar at the top for keyword, PI name, institution, or topic searches.
  • Filter sidebar on the left with state, institution, agency, grant type, date range, and award amount filters.
  • Results area showing grant cards with key info at a glance: PI name, institution, agency, award amount, and equipment tags.
  • Sort options (relevance, newest, highest award) to organize results the way you work.
  • Your subscription badge in the top right showing your plan and which states you have access to.

Searching for Grants

Full-text search across titles, abstracts, PI names, and institutions.

The search bar is the fastest way to find leads. It searches across grant titles, full abstracts, PI names, and institution names. Type what you sell and see who is buying it.

  • Equipment types: "confocal microscope," "mass spectrometer," "sequencer," "flow cytometer"
  • Research topics: "CRISPR," "Alzheimer," "proteomics," "single-cell RNA"
  • People and places: Search for a specific PI name or institution to see all their funded grants.
Search results for 'confocal microscope' showing grants that mention confocal microscope purchases
Search results for "confocal microscope." The highlighted result literally shows a PI requesting funds to buy a new confocal. That is a lead.

The point: When a PI writes in their grant abstract that they need a new confocal microscope, and their grant just got funded, that is not a cold call. That is someone with budget approval to buy exactly what you sell.

Filtering by State

Narrow results to your territory.

Click the state dropdown in the filter sidebar to limit results to specific states. Select one or multiple states to match your territory.

State filter dropdown showing a list of US states to select
The state filter dropdown. Select one or more states to focus on your territory.
  • Your subscription determines which states you can access. You will only see data for states included in your plan.
  • Select multiple states if your territory spans a region.

Pro tip: Use the state filter first to focus on your territory, then layer on other filters. Find leads in your backyard before casting a wider net.

Filtering by Agency

Focus on the funding sources that matter for what you sell.

The agency filter lets you drill into specific funding sources. Select or deselect agencies to focus your search on the programs most likely to buy your equipment.

Agency filter dropdown showing NIH, NSF, DOD, DOE, NASA, VA, USDA, CDC options
The agency filter. Select one or more agencies to focus on specific funding sources.
  • Filter by NIH, NSF, DOD, DOE, NASA, VA, USDA, or CDC.
  • NIH sub-filter: Drill into specific NIH institutes like NCI, NIGMS, NIAID, and others to get even more targeted.

Pro tip: If you sell into defense labs, filter to DOD. If your territory has land-grant universities, check USDA. Match the agency to your market and you will cut through noise fast.

Filtering by Grant Type

Activity codes tell you what kind of grant it is and how likely it is to include equipment purchases.

The grant type filter lets you select specific activity codes. Some grant types are far more likely to involve equipment purchases than others.

Grant type filter showing activity codes like R01, R21, R35, S10
The grant type filter. Select activity codes to find the grants most likely to buy equipment.
  • S10 grants are literal equipment purchase orders. These exist specifically to buy shared instrumentation. If you see an S10, someone is buying something.
  • R01s in year 1 often have equipment line items as PIs set up or expand their research programs.
  • New investigator awards (R35, K awards) mean someone is building a lab from scratch. They need everything.

Want the full breakdown? Check out our Grant Types Guide for a detailed explanation of what each activity code means and which ones to prioritize.

Reading a Grant Card

Every piece of information on the card, and what it means for you.

Each grant in the results is a card you can expand to see full details. Here is what every element on the card tells you.

An expanded grant card for Robert L. Ferris at UNC Chapel Hill showing title, PI email, phone number, office location, department, equipment tags, and full abstract
A real grant card: Robert L. Ferris at UNC Chapel Hill. Email, phone, office (450 West Drive, Room CB 7295), department, 10 equipment tags, $750K R01, and the full abstract. Everything you need to qualify and reach this lead.
Grant titleClick to expand or collapse the full abstract. The title alone often tells you what equipment is involved.
PI nameThe principal investigator. Click to see all grants by this PI, not just the one you found.
Institution & locationUniversity, city, and state. Tells you if this lead is in your territory.
PI emailThe contact you need. This is the person who decides what equipment to buy.
Agency badgeNIH, NSF, DOD, or other funding agency. Tells you the funding source.
Grant type badgeR01, R21, S10, etc. The activity code tells you what kind of grant it is.
Award amountHow much funding the grant received. Bigger awards mean bigger equipment budgets.
Award dateWhen the grant was funded. Recent awards mean the money is fresh and ready to spend.
StatusActive or completed. Active grants have budget to spend. Completed grants may be renewing.
Equipment tagsPurple badges showing what equipment our AI detected in the grant abstract. These are your strongest buy signals.
Full abstractThe full description of what the PI is researching, in their own words. Read this to understand what they need.
View source linkLinks to the original grant record at NIH Reporter, NSF Awards, or USASpending for verification.

New Investigator Badges

The highest-value leads in the database. Someone is building a lab from scratch.

Certain grant types signal that a PI is either starting a brand new lab or transitioning to independence. These are flagged with colored badges on the grant card because they represent the single best moment to reach a buyer: when they need everything.

Grant cards showing K99 Future New Lab and R00 New Investigator badges with equipment tags
K99 and R00 grants flagged with investigator badges. These PIs are building labs and buying equipment.
R00 · New InvestigatorThis PI just got their first faculty position and is setting up a lab from scratch. They are buying benches, microscopes, centrifuges, freezers, imaging systems — everything. This is the highest-value lead type in the database.
K99 · Future New LabThis PI is transitioning to independence within 1-2 years. They do not have their own lab yet, but they will soon. Start the relationship now so you are first in line when the purchase orders come.
DP2 · New InnovatorNIH New Innovator Award. Early-career PI with significant funding and an ambitious research program. High likelihood of major equipment purchases.

The insight: A professor who just moved to a new university or just won their first independent grant needs to outfit an entire lab. That is not one instrument — it is 10-20 instruments over 6-12 months. These badges exist to make sure you never miss that window.

Favorites

Save the grants that matter most to your pipeline.

Click the star icon on any grant card to save it to your favorites. The star turns gold when a grant is favorited. Build a shortlist of the leads you are actively working without losing them in search results.

A grant card with the favorite star icon visible in the top right corner
The star icon on the right side of every grant card. Click it to add a grant to your favorites.

Viewing Your Favorites

Click the "★ Favorites" button above the results to toggle between all results and your saved grants. When active, the button highlights and only your favorited grants appear.

The Favorites filter button toggled on, showing only favorited grants
Click Favorites to see only the grants you have saved. Your shortlist of active leads.
  • Favorites persist across sessions. Log out, come back next week, and your favorited grants are still there.
  • Use favorites as your working pipeline. Star the grants you plan to follow up on this week. Unstar them when you have made contact or moved on.
  • Pro subscribers get enriched favorites. When you favorite a grant on a Pro plan, we run additional enrichment on that specific grant — deeper contact verification, office and building information, and expanded abstracts for grants from thinner data sources. The grant you care about gets our best data.

Pro tip: Favorites are also a great way to prepare for campus visits. Star every grant at a university you are planning to visit, then filter to favorites and you have your call sheet ready to go.

Finding PI Contact Information

How to get in touch with the people who control the budget.

When a grant shows "Email available through source" instead of a direct email, it means the PI's email is on the original grant record. Click the "View source" link to go straight there.

A grant card showing Email available through source and the View source link
When an email isn't directly in our database, we tell you where to find it. Click View source to go to the original record.

Email Availability by Agency

Not all agencies publish PI emails the same way. Here is what you can expect from each source.

  • NIH grants: We have verified PI emails for about 80% of PIs directly in the database. For the rest, click "View source" to go to NIH Reporter and hit the "View Email" button in the Details section. Takes about 10 seconds. But when you have 50 leads to work through, those seconds add up. That is why we pre-verify as many as possible.
  • NSF grants: We pull PI emails directly from the NSF API. Good coverage.
  • VA grants: PI emails available through VA and often through their university appointment.
  • DOD, DOE, NASA, USDA, CDC grants: These come from USASpending data, which has shorter descriptions and less PI contact info. We provide the institution and sometimes the department, but email coverage is thinner. Use the PI name + institution to find them through Google Scholar, their university directory, or PubMed.
NIH Reporter project details page with View Email button
On NIH Reporter, scroll to the Details section and click the View Email button to reveal the PI's email address.

Pro tip: The grants where we already have the PI email are the fastest path to a conversation. Start there. For the rest, the PI name and institution get you 90% of the way. A quick search of their university directory or Google Scholar will get you the email.

What If the Email Doesn't Match the Institution?

We pull PI emails from PubMed, NSF records, NIH FOIA data, and other public sources. Sometimes you will see a PI whose email domain does not match the institution listed on the grant. For example, a grant awarded to the University of Michigan but the email on file is from their previous position at Johns Hopkins.

This is actually a useful signal. It usually means the PI moved institutions recently. A professor who just moved is almost certainly setting up a new lab and buying equipment. Treat it as a hot lead, but verify their current email through the View Source and View Email process described above, or check their new university's faculty directory.

Pro tip: A mismatched email is not bad data. It is a buying signal. New lab, new equipment budget, and no existing vendor relationships. These are some of the best leads in the database.

Pro Tips

Power-user moves that will save you time and surface better leads.

  • 1.Click a PI name to see ALL their grants, not just the one you found. A PI with five active grants has five times the budget.
  • 2.Sort by "Newest" to see what was just funded this week. Fresh awards mean fresh budgets and PIs who are ready to buy.
  • 3.Search for your competitor's products to find labs that already use similar equipment. If they have a competitor's system and just got new funding, that is a replacement or upgrade opportunity.
  • 4.Combine filters for laser-focused prospecting. State + agency + grant type narrows thousands of grants down to the handful that matter most for your territory.
  • 5.S10 and S10OD grants are guaranteed equipment purchases. These grants exist specifically to buy shared instrumentation. Search for them first.
  • 6.New R01s (check award date) often mean new equipment budgets in year 1. A PI who just landed a 5-year R01 is setting up their lab and needs instruments.

Ready to find equipment leads?

See a sample report with real grant data from your state, scored for equipment buying signals. Or jump straight in and start prospecting.